Publications

Light, Nicholas and Philip M. Fernbach (2024), “Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk,” Journal of Marketing Research, 61(6), 1152-1170, available at https://doi.org/10.1177/00222437241248413.

Percival Carter, Erin, Lawrence E. Williams, and Nicholas Light (2023), “Consumers’ Minimum Time Investments in Meaningful Consumption,” Marketing Letters, 35(4), 561-573, available at https://doi.org/10.1007/s11002-023-09709-z

Light, Nicholas, Philip M. Fernbach, Nathaniel Rabb, Mugur V. Geana, and Steven A. Sloman (2022), “Knowledge Overconfidence Is Associated with Anti-Consensus Views on Controversial Scientific Issues,” Science Advances, 8(29), available at https://bit.ly/3PpisPZ. See the article’s Altmetric rankings here: https://scienceadvances.altmetric.com/details/132887309

Light, Nicholas, Justin Pomerance, and Lawrence E. Williams (2022), “In These Uncertain Times: Fake News Amplifies the Desires to Save and Spend in Response to COVID-19,” Journal of the Association of Consumer Research, 7(1), 45-53. (equal authorship), available at https://bit.ly/3r8Vt2d.

Light, Nicholas and Philip M. Fernbach (2021), “The Role of Knowledge Calibration in Intellectual Humility,” in The Routledge Handbook of Philosophy of Humility, available at https://bit.ly/3foUHpi.

Fernbach, Philip M. and Nicholas Light (2020), "Knowledge Is Shared," Psychological Inquiry 31(1), 26-28, available at https://bit.ly/38UM8A1.

Fernbach, Philip M., Nicholas Light, Sydney E. Scott, Yoel Inbar, and Paul Rozin (2019), “Extreme Opponents of Genetically Modified Foods Know the Least but Think They Know the Most,” Nature Human Behaviour, 3(3), 251–56, available at https://rdcu.be/bgNOo. See the article’s Altmetric rankings here: https://www.nature.com/articles/s41562-018-0520-3/metrics

Dissertation

“Less Is More? Two Essays on Consumer Perceptions of Simplicity and Complexity”

  • 2022 Mary Kay Dissertation Award Finalist

  • Committee: Philip Fernbach (chair), John Lynch Jr., Margaret C. Campbell, Nicholas Reinholtz, Ellen R. K. Evers

Research Interests

  • Consumer perceptions of simplicity/complexity

  • Public understanding of science

  • Knowledge and metacognition

  • Branding and differentiation

  • Information theory

Affiliations